For the purposes of the Data Protection Act 1998 (the "Act") the data controller is Mattel UK Limited ("Mattel") of Mattel House, Vanwall Business Park, Maidenhead, Berkshire SL6 4UB
Mattel is committed to protecting your online privacy when visiting a website operated by us. We do not collect and keep any personal information online from you unless you volunteer it and you are 13 or older. We do not collect and keep personal information online from children under the age of 13 without consent of a parent or legal guardian, except in limited circumstances authorised by law and described in this policy. Please review the information below to familiarise yourself with our policies on website privacy, so that you can take full advantage of all the fun activities available at our sites for you and your family. This site and the servers that make this site available are located in the UK.
A SPECIAL NOTE FOR PARENTS AND LEGAL GUARDIANS: You can help by spending time online with your children and monitoring your children's online use. Please help us protect your child's privacy by instructing them never to provide personal information on this site or any other without your permission.
If you are under 16, please be sure to read this policy with your parents or legal guardians and ask questions about things you do not understand. Children under 13 should get your parent's or legal guardian's permission before giving out your e-mail address or any personal information to Mattel or to anyone else on the Internet.
1. Does Mattel Collect Any Personal Information About Me if I'm 13 or older?
Mattel doesn't require anyone to share any personal information about themselves in order to enjoy any of our websites. That means you can visit our sites without any need to register with us. However, most of our sites contain special sections and privileges for members that register. We do not collect any personal information from you or your teenager unless it is voluntarily provided, for instance when signing a guest book, registering for contests, downloads, or free demos, completing our online customer surveys or purchasing products. If you contact us, we may keep a record of that correspondence. The personal information we ask for is usually first and last name, mailing address, phone number and an e-mail address. See below for how we use this information. Remember, only people who are 18 or older may purchase products from our online stores.
2. What Ordering Information Does Mattel Collect In Our Online Stores?
We may offer opportunities to purchase products in our online stores. Customers must be over the age of 18 with a valid credit/debit card. Visitors under 18 can use the Wish List function while browsing our online stores but cannot make purchases. When a customer places an order or requests a catalogue online, we collect information associated with the transaction, which will include the customer's name, mailing address, products ordered, shipping address, and credit/debit card information. We ask for this information so that we may fulfill the order or catalogue request. We use Secure Sockets Layer (SSL) technology to protect credit card/debit data during transmission to our website, and adopt careful internal procedures to safeguard this information in our system.
Customers have the option of registering certain information for future orders while completing their online order. For the customers who choose to register, we will capture their login name, password, name and mailing address, alternate ship-to addresses, and credit/debit card information.
When registered customers return to the site to place subsequent orders, they can identify themselves with their login name and password. If a customer includes a child's birth date and e-mail address, this information will only be used to help us provide products and services that meet customer needs.
If a customer places an order online, we will send a confirming email message. We might also send an occasional email featuring a special promotion or product that we think might be of interest to you, but we will only do this if you consent to receiving such information. If you receive an email from us which you would rather not receive, simply follow the "unsubscribe" instructions included in the email.
3. Does Mattel Collect Any Personal Information About Anyone Under 13?
We do not process personal information online from children under 13 without consent of a parent or legal guardian except in the special, limited circumstances set out below. If your child is under 13 and wants to use our sites with special activities, like scavenger hunts, personalized pages, games or clubs, we might ask your child to "register." They can often do so anonymously by just providing a user name and password, but sometimes we need their first name and e-mail address. When we ask for your child's first name, your child is encouraged to use a "screen name" (not their real name) that only they know. Sometimes we will ask your child to make up a special password so that only they can see their customized areas on the site. With your verifiable consent, we may collect personal information from your child such as a last name, address or e-mail address when the information is necessary for a particular activity. If we need more than just your child's first name (or screen name) and e-mail address for your child to participate in a particular online activity, we will ask your child for your e-mail or mailing address so that we can notify you of your child's request and get your permission. When we ask for your permission, we will tell you what we will do with the information you or your child provides us, and we will tell you how you can review your child's information and ask us to delete the information. We don't keep your (or your child's) e-mail address unless you tell us it is okay.
Mattel might collect an e-mail address and first name (or screen name) from your child under 13 without your consent, but only in the following special cases:
- If a child under 13 sends a request to us, we keep their e-mail address for long enough to respond to them. Mattel deletes this information from our system after we answer their question.
- If a child under 13 signs up for an e-mail newsletter, or other activity that requires multiple online contact with the child, we also ask the child for a parent's or legal guardian's e-mail address so we can notify you and give you an opportunity to opt out.
- Occasionally, Mattel has special site activities or promotions like sweepstakes or contests that are open to children even if they are under 13. In these activities, we are not allowed to ask for more information from your child than what is necessary for your child to participate in the activity.
In the latter situation we require your child to give us your e-mail address, too, so that we can tell you that they have registered in a promotion or for a service. If we need more than an e-mail address and first name (or screen name) to enter your child in the promotion or offer the service, we will explain what information we need and why, and ask that you (not your child) provide it. For instance, we might ask you for your mailing address so that we can send to you, for your child, any prizes your child wins, or for your telephone number so that we can tell you when your child has won. Any information you or your child give us in the above special circumstances will be deleted from our database once the promotion, program or activity is concluded, and after any legally required period for keeping such information is complete.
We do not require a child to disclose more information than is reasonably necessary to participate in a contest, game or other activity as a condition of participation. If you no longer wish your child to participate in an e-mail newsletter, simply click on the link that is provided for removal or contact us at. Upon proper identification, parents or legal guardians may review the personal information we have collected about their child, request deletion, or refuse to allow further collection or use of the information. Click here to print a copy of our Personal Information Review Access Request, fill it out completely and mail it to:
Personal Information Review Access Request
Mattel, UK Limited
Mattel House Vanwall Business Park
However, if you ask us to delete your child's information, we might have to ask your child not to participate in our activities.
4. What Does Mattel Do With The Information it Collects?
We use the personal information we collect for the purposes indicated at the time you or your teenager or child (with your consent) provides such information. For instance, if you register in a contest, we will use the registration information to notify contest winners, or if you purchase a product, we will use the information to fulfill the order.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
5. Does Mattel Share Information About Me With Others?
Except as described in this policy, we never share personal information that we receive online with third parties. In special circumstances, Mattel may give other companies access to our information database, but only if necessary to allow them to provide database or server maintenance or security, help us process and fulfill orders or requests, or provide other similar services to Mattel. If we do provide access, we require those other companies to sign confidentiality agreements promising to keep secret any information they see. If Mattel believes that anyone's behaviour on our sites may damage us or our sites or anyone else, we may disclose the relevant personal information in order to prevent this harm. In that case, we might try to identify the wrongdoer, contact them or bring legal action against them. We may also disclose personal information if we believe that the disclosure is required by law, or in response to a legal request.
7. Does Mattel Ever Collect Information Without Consent?
In the course of serving advertisements to this site, our third-party advertisers may place or recognize a unique cookie on your browser, over which we have no control.
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information that we hold about you.
We want you and your family to have fun surfing all our sites and urge you and your family to follow common sense whenever disclosing personal information - on this site or anywhere on the Internet.
If you have any questions, please don't hesitate to contact us
Vanwall Business Park
Phone # 01628 500303
©2012 Mattel, Inc. All rights reserved